Client Objective:
With the anticipation of the 2028 Olympic games embarking on Los Angeles, our client LAX, aimed to transform their airport into a modern, globally recognized hub while expanding capacity and enhancing traveler experience during a $15 billion expansion.

Solution:
Canyon Oaks developed a comprehensive rebranding strategy that began with an extensive audit on airport digital performance and guest experience, global research and analysis of modern airport competitors and KPI's, followed by a new visual identity, user-centered design for digital assets, and a cohesive marketing plan to position the airport as a premier global destination.

Results:
The rebranding generated 10 million digital impressions in the first quarter, improving traveler satisfaction by 20%. The airport saw a marked increase in international traffic and stronger brand recognition on a global scale.

Client Objective:
The world’s leading hospitality brand, Hilton Hotels sought to overhaul their digital platform to improve user experience, increase loyalty program subscriptions, streamline online bookings, and maintain brand consistency across all global properties.

Solution:
We redesigned the website and customer facing features with a responsive, mobile-first approach, incorporating cutting-edge user centered design. Features included seamless booking interfaces, enhanced visual storytelling, and improved site performance across regions.

Results:
Online bookings increased by 25%, site traffic grew by 15%, and bounce rates decreased by 12%. The new platform also boosted customer loyalty with a 35% increase in program subscriptions, leading to improved brand engagement across their portfolio.

Client Objective:
To transform a city and under utilized 55-acre waterfront, our client envisioned the design of a world-class $12 billion ballpark and real estate development project that provides an enhanced fan experience and maximizes revenue opportunities through retail, hospitality, and offices spaces.

Solution:
Canyon Oaks offered strategic advisory in venue approvals, legislation, community benefits and government and external affairs. We also developed event-specific marketing campaigns to enhance project appeal and support.

Results:
Our leadership resulted in a successful Environmental Impact Report, CEQA, 3 Bill passed in the California Assembly and Senate and regulatory approval creating a path way for project success.

Client Objective:
The client wanted to leverage high-profile sporting events, such as Super Bowl campaigns and NFL Sunday Night Football, to build brand awareness and engage with a diverse, nationwide audience.

Solution:
We executed multi-channel marketing campaigns that included experiential activations, targeted digital advertising, and integrated sponsorships. Our strategy was designed to capitalize on event viewership and fan engagement.

Results:
Brand engagement increased by 40%, and the campaigns reached over 300 million viewers. Social media interactions grew by 25%, while sponsorship activations resulted in stronger brand affinity and higher conversion rates.

Client Objective:
Visit Oakland aimed to modernize its destination marketing and create a digital series that would showcase the city’s rich culture, diversity, and unique experiences.

Solution:
Canyon Oaks executive produced a 14-episode vodcast series, "See Things From Our Side," offering an authentic view of Oakland’s community, culture, and local stories. The series provided a platform for voices that reflected the city’s vibrancy, establishing an emotional connection with viewers. Alongside the vodcast, Canyon Oaks spearheaded a rebranding campaign to further elevate Visit Oakland’s presence as a premier travel destination.

Results:
The vodcast garnered 3 million impressions and increased audience engagement by 30%. The campaign was successful in boosting tourism and transforming Oakland’s brand identity, positioning the city as a cultural and experiential hub.

Client Objective:
Create standout, immersive brand experiences at major cultural events like the Grammy Awards, Academy Awards, and Coachella, driving audience engagement and brand visibility.

Solution:
Canyon Oaks designed unique, on-site activations that combined live experiences with digital components. We used strategic influencer partnerships and social media amplification to extend brand reach beyond the event venues.

Results:
Event engagement increased by 35%, social media mentions rose by 25%, and the campaigns generated over 15 million digital impressions. The activations enhanced brand visibility and left a lasting impact on event attendees.

Client Objective:
To enhance the brand partner appeal of Inside the NBA on TNT by increasing viewer engagement and creating fresh, dynamic content that resonates with both die-hard and casual fans.

Solution:
We developed innovative creative concepts, including interactive segments, automotive brand partner placements, short film production, audience participation elements, and cross-platform content that extended the show’s presence beyond TV to social media and digital platforms.

Results:
Social media interactions increased by 50%, and overall viewership grew by 15%. Our creative development solidified Inside the NBA as one of the most engaging and fan-driven sports shows on television.

Client Objective:
Increase awareness, accessibility and support the preservation and stewardship of over 200,000 acres of public land for the largest regional parks district in the United States, contributing to environmental sustainability and community engagement.

Solution:
Canyon Oaks devised a strategic advocacy campaign that involved stakeholder partnerships, community outreach, and public education to raise awareness of land conservation efforts and generate support from local governments and the public.

Results:
Public awareness and participation increased by 25%, and successful partnerships with environmental organizations ensured the long-term sustainability of the protected lands. The campaign also resulted in stronger local government support for ongoing conservation initiatives.

Client Objective:
To accelerate the adoption of electric vehicles (EV) by expanding the network of EV charging stations, making it easier for consumers to transition to clean energy transportation for Southern California Edison's Charge Ready program.

Solution:
We provided strategic communication, public affairs, and branding for the launch of 30,000 EV charging stations, targeting both government stakeholders and consumers to drive awareness and adoption.

Results:
EV adoption increased by 20% in key markets, and consumer awareness of EV infrastructure grew by 30%. Partnerships with local governments facilitated a successful rollout of the charging network.

Client Objective:
To raise significant funds for various philanthropic initiatives, increasing donor participation and driving awareness of charitable causes.

Solution:
We developed an advocacy-driven campaign strategy focused on storytelling and community involvement, engaging both large-scale donors and the public. The campaign utilized multiple platforms to maximize reach and donor engagement.

Results:
Over $400 million was raised, with a 30% increase in donor participation. Our campaign community-focused approach led to greater public involvement and stronger long-term relationships with donors.