Santa Clara Stadium Authority Selects Canyon Oaks for Event Marketing Research
Canyon Oaks has been selected by the Santa Clara Stadium Authority to lead a market research project to optimize profitability and economic impact of non-NFL events. This project will analyze event marketing strategies, future trends, and provide actionable insights to enhance performance.
Photo Credit: Adi Goldstein
Santa Clara, CA – Canyon Oaks is proud to announce that it has been selected by the Santa Clara Stadium Authority to lead a comprehensive market research project aimed at optimizing the profitability and economic impact of non-NFL events. This selection underscores Canyon Oaks' reputation as a leader in strategic consulting and market analysis within the sports and entertainment sectors.
The project will focus on analyzing how large multi-purpose stadium venues across the country create, structure, and manage their marketing plans. The research will delve into current and future market trends for events such as concerts, tours, and sporting events, with a focus on understanding compensation arrangements and event profitability. Additionally, Canyon Oaks will benchmark this information against the business model and publicly available data on the performance of non-NFL events in the City of Santa Clara.
“We are honored to have been chosen by the Santa Clara Stadium Authority for this important initiative,” said Taj Tashombe, Founder and CEO of Canyon Oaks. “Our team is excited to apply our expertise in market research and strategic advisory to help optimize event marketing strategies and enhance its role as a key economic driver for the City of Santa Clara and a world-class sports and entertainment destination for the entire Bay Area region.”
The final report, which will include a detailed analysis of key performance indicators (KPIs) and industry insights, will provide the Stadium Authority with actionable recommendations to enhance the performance of non-NFL events at their $2 billion stadium. The ultimate goal is to increase profitability for the Stadium Authority while delivering significant economic benefits to the surrounding community.
Canyon Oaks’ selection for this project highlights the firm’s ability to deliver comprehensive and impactful solutions across industries, reinforcing its position as a leading cross-sectional agency.